Intention

Kathy Fortin

January 4, 2019

Intention

There is little doubt that a lawyer’s stock and trade is his or her ability to communicate on another’s behalf. That means words matter. Every word matters, right?

Here, I am thinking about words in the context of New Year’s resolutions.  For those of you who might not subscribe to the idea of writing out lengthy goals or aspirations (congratulations to those of you who do!), how about this short cut? What would you think of setting an intention? An intention that pertains to your practice, your law office or your small firm. The idea is to establish a focus of the one thing that you will pay attention to and try to work on over the coming months. Here are a few examples, although the intention can be whatever is most important and meaningful to you.

  1. Strategic Planning. Have you reached a point where you see that creating a Strategic Plan for your firm will benefit you and the firm?
  2. Client Development. Have you often thought you should do more to be visible and attract new clients?
  3. Employees. Are they managed well? How would you rate their career satisfaction? How would you rate their contributions to the firm?
  4. Growth. Are you ready for a new associate—someone to share the load—or develop as a future partner or successor?
  5. Revenue Goals. Do you feel as if your outcomes are not what they could be? How can you improve on your firm’s success?
  6. Setting Policies. Small firms need structure and policies. How well structured is your firm?
  7. Succession Planning. What do you want your future retirement to look like? How do you get there?

The purpose of setting your mind to focus on any area will then lead you to take the necessary steps to work towards what it is you want. Developing the “Action Steps” is where the real work will lie, but setting the intention is where you start.